Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset
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Shorten your sales cycle. Open doors to bigger accounts. Land major media coverage. Get it all with a few good stories from your happiest customers. The first book on capturing and using customer stories to grow your business or cause, Stories That Sell introduces a proven process for leveraging your current successes into new sales. Learn Success- Story MarketingTM best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits. Profit from the one marketing tool prospects believe most! Learn how to: Uncover your most satisfied, successful customers and get them to say "yes!" to sharing their stories publicly Move success stories smoothly through the Seven-Step Customer Story System, from choosing to using stories Conduct interviews that bring out details most important to your potential customers increased sales, employee retention, website traffic, and more Use customer stories to achieve your sales, marketing and PR goals faster Apply storytelling techniques that attract buyers and move them to act Avoid common roadblocks that can derail a customer story Repurpose a single success story in dozens of different ways
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